The very process of web site designing can be extremely simple. However, 'good' web site designing may be really tough. No wonder people often leave this particular task for the professionals to handle. So what really determines if a site is good or just average? Let’s look at some very interesting indicators: 1.Firstly, the optimization of web pages is the most important aspect of web designing. For instance, an optimized web page loads quickly, and thus your site visitors can quickly retrieve the information they had been looking out for. This also means that we must avoid the use of flash intros. For these intros simply test the patience of a visitor and nothing else. 2.Next we ought to look at the layout and structure of the site. This deals with the process of segregation. If you are serious about your web presence, your site will, in a matter of a few months grow to tens, even hundreds, of web pages. Thus you will have to segregate those pages in an orderly and functional