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How to Check your Website's Quality

Every website owner should ensure that his website is regularly updated and of extremely high quality, in order to see some semblance of success. There are however, many aspects to a website, and it is important to go through each of these sections in order to check for quality. Here are a few areas of your website that you should regularly check, in order to maintain a high level of quality: Accessibility: Always check whether the content is structured separate from the navigational elements. Make sure your website is cross-browser compatible. Check whether it is W3C compliant and whether the CSS/HTML is valid. Make sure the Alt tags are in place on all the images. Navigation: Make sure you r links are all labeled with anchor text that gives a clear indication of where the links lead. Check for the maximum number of clicks it takes to reach a particular page in the deeper sections of the site. Check if a response is given immediately after clicking on a hyperlink. Check to see if clic...

Tips for Web Maintenance

Today, it is very important to know that your website creates a very strong impression in the minds of your audience, and the first impression is usually the last impression. Whenever your customers need something, the first thing they will do search for related providers and visit the websites. So, if your visitors do not find your website appealing enough, or informative enough, they are going to close your website and never come again. If you think that creating a beautiful website is enough, then you are wrong. Once you are finished working on your web design, your customers will automatically keep coming back for more, but if they find that there are no changes to your site, they will quickly get bored. This is why web maintenance is such an important part of any web owners responsibilities. Here are a few tips top help maintain your website: 1.Keep Updating the Content on your Site: Since content is king, it is a very important factor in the success of your business. Go through y...

Regular Web Maintenance can help in your Site's Performance

As a website owner, there are many things that you are required to do on a regular basis to ensure that your website is fully functional and useful. Website maintenance can go a long way in helping your website perform better. Here are some of the website maintenance tasks you should perform: 1.Promotion: It is very important to promote your site on a regular basis. Do something new everyday, and in this way, you will lure more and more people to your site. If you are looking for a steady flow of visitors everyday, then this function is a necessity. 2.Link Checking: It is important to check regularly for “link rot”. Link rot is basically the presence of broken links across an entire site. It is especially common with external links, but occurs occasionally with internal links as well. 3.Changing your Site: People on the Internet, expect sites to change regularly. If your website is unchanging and static, then no one is really going to be interested in coming back again. The best way t...

The Confusion regarding Web Ranking

The search market is not a static one and there are diverse services offered to optimize sites. However, the methodologies of optimizing sites are prone to change. One reason why this is so, is that the search engine optimization service providers are in a cut throat competition with each other and they will always look for new angles to give and get the best results for their clients. Another reason is that the search world is always on a ceaseless flow. There are various issues in this industry that are often a matter of dispute and this happens, a lot of inaccurate information comes out in different forms and this can lead to a lot of confusion. You can sometimes see a lack of clarity in a site’s ranking. Various SEO agencies base their search engine optimization strategies around getting a high place at the SERPs. Everyone is after all major search engines especially in Google as it has a large market share but other search engines should not be overlooked. Every site owner shouldn...

Successful E commerce Website Development- Do's and Dont's

Almost every online business has an e commerce website. However, how do the successful e commerce sites stand apart from the rest? The answer is simple. The prominent e commerce sites, are integrated with an innovative and efficient e commerce web site development strategy. Present below is a list, that highlights the basic do's and dont's in an e commerce website development strategy: 1.Do use simple language. But don't use jargon's. If you must use it, then you also need to explain it in layman terms, so that people understand you and do not feel intimidated. 2.Do keep only those products and goods that are in stock. Never keep your self in a position, where you need to send out a regret letter, for this can seriously hamper your credibility as well as your popularity and sales. 3.Don't use images, audios and videos that take too much time to download. Videos can help you demonstrate your product or service. But make sure they are short ,precise and to the point. ...

Effective PPC Management Tips

Pay per click is definitely not a magic bullet or an express way to online success. Having an online advertisement just doesn’t guarantee more visitors, but PPC advertising does increase a website’s popularity and visibility. Hence, websites need to put their best face forward. They need to have the best advertisement that they can possibly afford, in order to attract the most number of customers. In a PPC Ad Campaign, one needs to utilize keywords in an appropriate manner. However, many companies focus all their energy on SEO schemes that they forget that keywords are a great way to find more customers. After all, Internet users are also human beings with unique thought patterns. For instance, while one user may enter the word, “bling,” another may enter “gold jewelry.” Unfortunately, the popular keywords have a lot of competition. More over, for some of the most popular keywords, gaining a high enough ranking can seem like a herculean event. But, experimenting with keywords can help...